Behind the brand
The identity.
Yaarden’s identity is built around one word: ירדן — yod, resh, dalet, final nun, read right to left. It is typeset in a refined Hebrew serif, never redrawn or distorted, and paired with a single flowing line and a small droplet.
Primary
Hebrew, flowing line and wordmark, stacked.
Emblem
The Hebrew name and flow, alone. For small spaces and labels.
Horizontal
Emblem and wordmark side by side. Used in the website header.
Wordmark
YAARDEN in spaced capitals.
Monochrome
One colour, for labels, caps and packaging.
On colour
Holds its clarity on seafoam, stone and champagne.
One bottle. Many finishes.
Every Yaarden fragrance shares one silhouette, one label and one cap. Only the finish changes, so the whole range reads as a single, coherent house. These are concept previews of the packaging system, not photographs of finished bottles.
Matte black
Matte white
Seafoam
Clear glass
Colour
Warm ivory and muted seafoam, grounded by charcoal, lit with a champagne accent. Clean, calm and not reliant on black and gold.
- #F7F3EA
Warm ivory
- #EFE9DB
Soft cream
- #C3DBD2
Seafoam
- #CDB892
Champagne
- #4F7C70
Deep seafoam
- #212725
Charcoal
Typography
Headings — Cormorant Garamond
Thoughtfully selected.
Hebrew — Frank Ruhl Libre
ירדן
Text — Hanken Grotesk
A modern, readable sans-serif for navigation, descriptions and detail.